America’s Real East-West Divide: Hardee’s vs Carl’s Jr – Brilliant Maps

Forget
Republican
vs
Democrat
or
North
vs
South,
the
map
above
shows
the
true
thing
that
divides
Americans,

Carl’s
Jr
vs

Hardee’s.

Find
out
why
the
two
can’t
coexist:

Carl’s
Jr.
and
Hardee’s
are
actually
two
sides
of
the
same
coin—they’re
both
owned
by

CKE
Restaurants.

Historically,
they
evolved
in
different
regions:
Carl’s
Jr.
started
in
California
and
is
primarily
found
in
the
Western
U.S.,
while
Hardee’s,
which
began
in
North
Carolina,
has
been
more
common
in
the
Eastern
and
Southern
parts
of
the
country.

This
regional
split
wasn’t
accidental.

It
was
a
strategic
choice
to
build
on
local
brand
loyalty
and
cater
to
regional
tastes
without
the
two
brands
cannibalizing
each
other.

As
a
result,
you
typically
won’t
see
them
operating
in
the
same
market.

That
said,
there
are
two
exceptions:
both
Oklahoma
and
Wyoming
have
both
chains
within
their
borders,
but
not
in
the
same
town.

Carl’s
Jr.
vs
Hardee’s:
Key
Differences

Although
both
chains
have
the
same
owner
and
share
many
core
menu
items
(like
their
famous
charbroiled
burgers),
there
are
some
differences
largely
shaped
by
their
regional
roots:

• 
  Menu
  Variations:Both
  chains
  offer
  similar
  staples,
  yet
  each
  may
  feature
  unique
  or
  region-specific
  items.
  For
  example,
  Hardee’s
  often
  offers
  a
  distinct
  breakfast
  menu
  compared
  to
  Carl’s
  Jr.,
  catering
  to
  local
  tastes
  and
  dining
  habits.
• 
  Advertising
  and
  Promotions:Each
  brand
  tailors
  its
  marketing
  campaigns
  to
  its
  regional
  audience,
  which
  can
  result
  in
  different
  advertising
  styles
  and
  promotions—even
  when
  promoting
  similar
  products.

Which
team
are
you
on?

Go to Source
Author: Brilliant Maps